Staging Your Home to Sell
How do I start the home staging process?
Carefully consider who your "target buyer" is.
Are they the single professional? Are they a retired couple? Are they a young family? Once you determine who would most likely be interested in your home, consider which features of your home would be most appealing to them and highlight them. For example, a single professional may like to entertain friends and clients often. Arrange furniture to accommodate group gatherings, place pretty glasses in the butler's pantry, set the table for a dinner party, and remove family photos. Little changes can make a big impact.
Does the outside appearance of my home really matter?
YES! Curb appeal is critical in the home selling process. 97% of buyers first look for homes online and make a judgement (good or bad) within the first 30 seconds! Even if the inside is perfect for them, they may not be able to look past an un-kept outside. A welcoming and clean front porch, neatly landscaped yard, and fresh paint attract more potential buyers to the inside of your home.
Do I need to pack away personal collections and photos?
Yes. As much as you love the doll collection, figurine collection, or bookshelf full of school pictures, they may not be part of your potential buyer's vision for their new home. Potential buyers need help visualizing their items in the home and your personal items don't leave space for this. Any type of clutter (knick knacks, counter appliances, overstuffed closets) should also be removed. Think about the last model home you toured and how fresh, clean, and uncluttered it looked. You want to create this feeling in your home.
Do I need to make repairs before I sell? Shouldn't I let the new homeowner fix things how they want them?
Yes and No. You should make minor repairs and inexpensive improvements prior to the sale and here is why. Most buyers want "move in ready" homes. They see dated light fixtures, peeling wallpaper, and worn carpet as a sign of age and a lack of maintenance. They will worry that larger repairs will also be needed. It's a good idea to consult with Barb about needed repairs or improvements prior to beginning them as she can let you know which improvements matter most to today's buyers and the best color options and trends. She sees what sells every day!
Should I rearrange the furniture?
Probably yes. Depending on your current layout, flow and spaciousness may be improved with a simple rearrangement of furniture. What is comfortable for you may not highlight the appealing aspects of your floor plan. Walk through your rooms one by one. Can you easily identify the rooms function? Is the dining room arranged as a dining room? Is the study arranged as a study? Potential buyers don't like guessing about function and fit for their lifestyle. The easier you make this for them, the better!
I don't know if I have any unique features in my home or how to highlight them. Can Barb help?
Yes! Every home has unique selling features. Barb understand what buyers are looking for and can help you highlight these features. Fireplaces, custom cabinetry, a large master bathroom, a spacious laundry room, an oversized garage, hardwood floors, new appliances, a beautiful view, and so on are all waiting to be appreciated by a buyer! Barb will tour your home and identify which features make your house unique and how to best showcase them. With a little effort, potential buyers will fall in love with your home!